History of Royal Hardwood Floors 

Company Profile:  in 1922, Roméo Chouinard founded ‘Verdun Flooring’ in Verdun, an area located in the West end of Montreal.

Roméo employed his sons and other relatives, teaching the family the trade, which family members ended up continuing into the next generation. This is the seed secret that shapes and defines Royal Hardwood Floors.

Roméo also grew the family business to employing in total approximately forty men, and had five trucks on the road.
The company was then passed on to Maurice Chouinard in 1961 to 1990, Jean’s father.

Since he was eleven years old he’s been working by his grand-father and father’s side. Jean Chouinard bought the company from his father in 1990. Representing the third generation in this family trade. Jean decided to move from working in Montreal to establish his services in Ottawa, in addition to downsizing to two trucks on the road.

Today, with 42 years experience, Jean developed a deep rooted wisdom. His passion and confidence shines through the work he delivers. “The Wood Whisperer” describe well Jean’s intuition when it comes to assessing a floor. A regular contractor-client named Jean “The Old Wood Floor Doctor,” this highlights his expert craftsmanship and uniqueness.

Jean works very hard physically, his hobbies are relaxing in front of the television, eat well, sleep well, laugh, spend time in nature and weight training. His passion is to stay healthy and alert. Jean does not speak of retirement, he is passionate about the work he delivers. The team consists of 1 to 2 employees, and for specific large surface contracts, the team can grow up to 8 employees with a phone call.


Sabrina Steczko joined the team as part-time secretary in 2001, learned about hardwood by listening to Jean speak during quotations and phone conversations. Occasionally worked onsite helping with the vacuum, observing the team and asking Jean questions to understand processes, and learned about hardwood floors before becoming a representative and business manager.

In 2003, Sabrina started to enroll in training’s to start learn about computers and the internet, then business, marketing and social media. Then gradually started networking and mingling with other entrepreneurs and business owners through local events.

Aside from managing Royal Hardwood Floors part-time, and mentoring youth as “Big Sister,” her hobbies are quantum physics, ancient civilizations, meditation, yoga, laugh, spend time in nature and video production. Community oriented her passion is to help people understand that we live in a Connected Universe, and demonstrates how is that true. This is done through her SoundWave.Yoga meditative events and 4-day wellness retreat presented twice a year.

Contact Us

613- 809-5119


Please include:  1) details of your hardwood floor project, or problem you are facing, 2) job address, 3) full name of contact, and 4) contact number. Upon receipt of your message, Sabrina will contact you to schedule a date and time for Jean to come see your floors.